Increase in monthly bookings
Growth in Instagram reach
About the brand
A boutique nail studio in Dubai Marina specialising in detailed nail art and modern minimal design. Polish’d wanted to transition from walk-ins to consistent online bookings and grow its reputation among Dubai’s beauty-driven audience.
The Challenge
Despite an elevated in-studio experience, online visibility was low and social engagement inconsistent. The team needed a brand identity and content strategy that would translate its luxury aesthetic into measurable digital growth.
Our approach
Agency 11:11 refined the visual direction, produced lifestyle imagery, and optimised the studio’s Google Business Profile for “nail salon Dubai Marina.”
We launched influencer collaborations with micro-creators in the beauty space, and rolled out a paid-social funnel that drove appointment bookings directly from Instagram Reels.
Our Impact
Polish’d became one of Dubai Marina’s most-booked salons, combining beautiful storytelling with tangible results.
Key results
- +122% increase in monthly bookings
- +203% growth in Instagram reach
- +171% rise in Google search visibility