Growth in membership sign-ups
+
0
%
Increase in social engagement
+
0
%
About the brand
Lumé Pilates is a boutique reformer and sound-therapy studio based in Downtown Dubai. It caters to professionals seeking balance, mindfulness, and community through movement.
The Challenge
Although the space delivered a premium wellness experience, membership sign-ups were slow, and social reach plateaued. The studio needed stronger brand awareness and media exposure to attract a wider wellness audience.
Our approach
Agency 11:11 created the campaign Strength in Stillness, blending cinematic video content with digital PR.
We secured features in leading lifestyle outlets such as What’s On Dubai and Savoir Flair, while running Meta ads and email sequences to convert trial visitors into members.
Our impact
Lumé Pilates evolved from a neighbourhood studio into a recognised Dubai wellness brand with an engaged online community.
Key results
- +84% growth in membership sign-ups
- +260% increase in social engagement
- Featured in 5 major UAE media outlets